What is a Content Strategy?
A content marketing strategy is used in attracting, engaging and retaining your audience this is done by sharing articles that are relevant to your brand or product. Content marketing should not be confused with content media. Content media is information produced and directed at end users or an audience.
There is a process to content marketing to begin you select a keyword do research on that keyword finding the best pieces. You then want to make an outline of marketing material ideas, once you have the ideas you want to create relevant content. After that comes editing and then to publish. you are going to want to plan and run a promotion. Finally, you will want to analyze and measure any of the data so that you can either stay with your content marketing plan or build a whole new one.
There isn’t just a singular way to use your content marketing strategy, there are a few ways to create content. These are just a few short examples of content which are, creating videos, recording a podcast, and using other mediums such as media.
Recognition and your Content Market Strategy
Getting brand awareness helps you to remain on the forefront of your audience’s brain when it comes to buying what you are selling. Brand awareness is a generic term that describes familiarity a consumer has when it comes to a brand or product.
There is also brand recognition which is just a small piece of brand awareness. Your marketing campaign should reinforce your brand identity so that your consumers will have brand awareness with your products.
Brand equity can be described as awareness a customer has when it comes to a brand and its perceived worth. In some circles brand awareness and brand equity are interchangeable.
If done correctly marketing visibility will succeed in raising your brands visibility, that will improve brand awareness. Frequently posting content that your consumers find useful will increase both your brand awareness and your brand visibility, with the added benefit of your brand being on the top of their mind so they end up thinking about it more often.
Loyalty is Good and so is Your Content Marketing Strategy
Brand loyalty refers to a consumer’s positive feelings toward your brand or products. When you have brand loyalty you are more likely to have repeat customers, they will also spread the news of your brand through word of mouth. Gossip is a good thing in this case. You want to build brand loyalty so your consumers will buy from your brand on a regular basis.
Companies that have high brand loyalty are;
- Dunkin’ Donuts
- Jimmy Buffett
By doing mass advertising you are inadvertently creating brand loyalty for your product. As a manufacturer you want to encourage as much brand loyalty as possible.
Often this loyalty is described how a dog feels about its human. It has also been described how someone feels about their country.
A famous quote about brand loyalty is “The goal of a company is to have customer service that is not just the best but legendary.” Brand loyalty is also a sign that the brand is trustworthy.
An example of content marketing is Coca Cola and their share a coke marketing. At its very center of the “Share a Coke” campaign is an example of excellent content marketing. It shows how strategic marketing can be harnessed to reach your target audience and boost sales. Coca Cola planned, created, distributed, shared, and published content. They had succeeded beyond what they thought was possible.
Coca Cola isn’t the only company with a success story. Spotify is another company who enacted a great market strategy with offering an alternative user experience.
In the Market
Market insight can be described by being a discovery of relevant, actionable, and formally unrealized reality.
What this tells you about is a target market from the results of the deeply subjective data analysis. Insights are known to affirm how people want to feel instead of what they think. You will have a better chance to make a sale to a person who is trying to find a product for the life they want to lead.
Having a good understanding and detailed data will give you a higher chance of tapping into a market opportunity of what your customers need.
To begin to compile a content marketing plan you need to ask yourself a few questions.
- What are my goals?
- What kind of audience do I want to attract?
- What are my competitors doing?
- What resources do I have at my disposal?
- What kind of content should I produce?
- How will I manage my content?
- How often should I submit new content?
- How will I measure success?
- What are my 4P’s of marketing?
The four P’s are product, price, place, and promotion. They are known as marketing mix and is the foundation of business the four P’s are customer driven in nature. The term 4 P’s is originally from the 1940’s although the modern 4 P’s was first proposed in 1960 by E. Jerome McCarthy.
Once you have the answers to those important questions you can start to think of your content plan. Content planning takes time and research to build a solid keyword bank and conceptual ideas.
You will also want to brainstorm topics and headlines so you can go in the right direction for your content marketing strategy. Your goals are important to the task of setting your priorities. Priorities will help you understand what marketing can do for you and your brand.
Understanding the different types of marketing will assist you in determining which one will bring you the best results for your brand.
Keywords are a phrase or a single word that describes what your content is all about. Your keywords will be something that others use in search engines to find what they are looking for. There are four categories of keywords to use for your content marketing strategy: partial, transactional, informational, and navigational.
Each one with a different intent. Intent is in reference to marketing intent which is based on the intent of your customer or consumer it refers to the intent to adopt purchase or consume a particular service or product. Intent allows you to focus on the right leads at the right time.
Marketing leads is an individual who shows interest in your product or services broadcasting and intent of being a potential customer you will want to form as many leads as possible for the success of your brand.
There are seven types of leads in the business world. Cold leads, warm leads, information qualifiedly, marketing qualified leads, sales ready/acceptance leads and sales qualified leads. Leads are a person and not a business. A lead magnet is something that attracts consumers to your brand often times this is in the form of a free product. Below is a short list to give you some lead magnet examples.
- Planner or template
- Step by step guide
- Process road map
- Case studies
- Workbook or packet
Keywords and You
Keywords will bring in organic traffic and that is used to get more visitors. You want the search engines to bring visitors that will find your content relevant to their needs and questions. You will want high performing keywords; these are essential for your SEO and content marketing strategy. Using keywords that relate to your brand will help for you to draw in consumers to your website.
There are many types of keyword research tools where you will be able to find out if they are high performing or not. Your content will be used in one of your marketing channels which are used to transfer ownership of product from area of production to your consumer.
10 of the most popular marketing channels in todays world are
- Search engine optimization
- Content marketing
- Email marketing
- Social media marketing
- Word of mouth marketing
- Influencer marketing
- Offline advertising
- Online advertising
- Video marketing
- Podcast marketing
Your marketing channels will also ensure that your product or service is delivered to the right place at the right time with the correct quantities. Social media is the most used digital marketing channel. Email marketing is a powerful channel for marketeers since it helps share your content with your customers.
Emails with a personalized message are known to be strategically more effective. Content marketing typically focuses on more enjoyable content and easy to find answers in hopes of building long lasting business relationships with their consumers. In the social media channel typically you will see marketers using short video content and enlisting the help of influencers.
Website and blogs are closely interlinked and is mostly SEO driven. It is said that about 69% of consumers prefer to learn about your brand through videos you can post your videos on a number of platforms including YouTube Facebook and your own site.
SEO tactics that many marketers report as being effective is search insights, optimizing photos and videos for visual search engines.
Recent studies in the US say about 55% of individuals 12 and older listened podcasts. The demand for audio content has exploded so it’s good to look into way to utilize audio content. Podcasts also create opportunities for interaction as your consumers aren’t restricted to solely listening.
Storytelling has long been known to capture attention and create a sense of belonging. Our brain is programmed to crave, seek out and respond to a well-crafted tale.
Trying out different marketing channels will bring a multitude of benefits; you can find a way to use different channels in your marketing strategy to meet your goals and increase your leads.
2 thoughts on “Content Marketing Strategy: Simple Guide.”
well written article, i will look foward to your new contents